Media Polls

SMS-Based Surveys

UStronics offers polling services for TV stations, radios, survey firms and other government and non-government agencies concerned with public opinion polls. A number of TV channels and radios have already started benefiting from UStronics/Paywast Poll facility. UStronics Polls will enable Radio and TV stations to encourage their viewers to participate in healthy debates by expressing their opinions on important social, economic and political issues. To get a trend of public opinions on various sides of an issue, viewers and participants in the shows participate in polls by using their mobile phones and sending SMS to specific short code. Also, TV stations may partner with UStronics to promote their quizzes, talk shows or music competition shows and mobilizes public voting for their candidates.

The solution will disseminate survey questions through SMS to users, all participant who have previously indicated that they accept receiving such communications. Survey respondents participate in surveys by sending SMS messages to specified shortcode, with their response. Messages with survey questions include instructions to respondents on how to participate in the survey, and respond to the questions, in their own language. Target groups are selected randomly. The target group will include participant from all over the database.

The survey consists of several questions. The questionnaire can be designed in format. UStronics provides assistance in designing the questionnaire, and optimizing it for maximum response quality. The survey language could be modified based on the targeted demographics.